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ADE analysis privacy policy

Last updated: 09/01/2020


ADE Analysis Limited ("ADE Analysis" or "we") is the owner of the website (together with its subdomains, features, and services available thereon, the "Site"). 

ADE Analysis is an interactive (web and mobile) advertising company that processes data to provide targeted advertising services to advertisers, publishers, and mobile/web users. We provide advertising technology services that facilitate transactions among advertisers, app developers, publishers, and ad exchanges, and service providers and other data partners (collectively “Partners”). We do this by using ADE Analysis' Technology. We use our Technology to deliver advertising to end users.

We provide this Privacy Policy to inform you of our procedures regarding the collection, use and disclosure of personal information we receive when you visit our Site, when you use any part of our services via our Site or directly from our partners in the course of providing them with our advertising schemes services (collectively, the "Service").

ADE Analysis is dedicated to providing its users with the highest level of transparency and control over the use of their data. We would like to assure you of our commitment to keep your personal information private. We have taken measurable steps to protect the confidentiality, security and integrity of this Information. We encourage you to review the following information carefully.




In the course of providing the Service, we collect two types of data and information: 

The first type of information is un-identified and non-identifiable information, (“Non-personal Information”). We are not aware of the identity of the user from which the Non-personal Information was collected. We may collect the following Non-Personal Information:


  • Technical information – this includes information such as the browser you are using and its display settings, your operating system, device type, session start/stop time, time zone, network connection type (e.g., Wi-Fi, cellular), contacts, cookie information, your general location (city and country) and general information regarding your online behavior (e.g. clicks, actions, search queries, installed apps, etc.).​

  • Information from advertising networks and other third parties – this category includes information we receive from our advertising networks partners and other business partners to whom we provide our Services (collectively, "Partners"). This may include pseudonymous advertiser identifiers that some Partners choose to share with us in the course of providing them with our Services. 

The second type of information is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual (“Personal Information”). Such information includes:

  • Device information – we may collect specific types of connection details and information with regard to your device and hardware that may identify from where you are using our Services or for the purpose of using our Technology (or combined with such information), including: 

    • IP addresses, from which geographic location may be inferred, as well as system configuration information such as information about end users’ operating system;

    • Mobile advertising identifiers, such as iOS IDFAs and Android Advertising IDs. These identifiers may be associated with other information we collect through the Technology or Service, from third parties, or through any other services we offer;

    • Apps that you have installed, mobile websites that you have interacted with, and how you interact with them, including whether and how you interact with ads (including time-stamp information);

    • Device type and other device information (e.g., whether you are using a smartphone or tablet, and related information);

    • Mobile Carrier ASN (autonomous system number) / Network provider;

    • Other unique identifiers that may be associated with an end users’ device, including identifiers provided by clients or their service providers; and we may combine and merge the various types of information collected from the Service or Technology, and may also enhance it (or permit our Partners to enhance it) with information collected from third parties. 

  • Contact Information - if you contact us, we may receive your email address, name, and any other Personal Information you may choose to provide us with.

  • Information from our Partners and other third parties – this category includes information we receive from our Partners and other third parties to help us deliver ads and personalized content to you and recognize you across browsers and devices. This may also include Personal Information such as your IP, geo location, and related data they provide us in the course of providing them with our Service.

If we combine Personal Information with non-Personal Information, the combined data will be treated as Personal Information. 

If you are an individual from the European Economic Area ("EEA"), please note that our legal basis for collecting and using your Personal Information will depend on the Personal Information collected and the specific context in which we collect it. We normally collect your Personal Information from you only where: (a) we have your consent to do so (whether you provide us your consent directly, or that you provide it to one of our Partners), (b) where we need your Personal Information to perform a contract with you (e.g. to deliver the Services you have requested), (c) where the processing is in our legitimate interests of providing our Services; or (d) where we are required to collect, retain or share such information under applicable laws. 

In some cases, we may need the Personal Information to protect your vital interests or those of another person.

Where we rely on your consent to process your Personal Information, you have the right to withdraw or decline consent at any time. Where we rely on our legitimate interests to process your Personal Information, you have the right to object.

If you have any questions about or need further information concerning the legal basis on which we collect and use your Personal Information, please contact us through the contact details available below.

We receive your Personal Information from various sources:


  • When you communicate with us - for example when you send us an email, we collect the Personal Information you provided us with.

  • Third party information – we may receive your data from our Partners and other third parties for the provision and maintenance of our Service.

  • Technical information - when operating our Service, we use various technological tracking tools to collect information regarding your use of the Service. Along with our Partners, we may use tracking technologies such as cookies, JavaScript, beacons and Local Storage, which are used to store content information and preferences (see more under "Tracking Technologies").

When accessing or using our Site, we may use one or more “web beacons, cookies, pixel tags, scripts, tags and other technologies ("Tracking Technologies"). Tracking Technologies allow us to automatically collect information about you and your online behavior in order to enhance your navigation on our Site, improve our Service performance and customize your experience on it. We also use this information to collect statistics about the usage of our Service, perform analytics and to administer services to our users, customers and partners. 

Please note that, by accessing or using our Site, you agree to the use of Tracking Technologies as described in this Privacy Policy.


  • What are cookies:

Cookies are text-only strings of information that are downloaded to your computer or mobile device when you visit our Website or another website using our implemented web tool. Your web browser then sends these cookies back to the originating website on each subsequent visit, or to another website that recognizes those cookies. You can find more information about cookies at

Cookies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences, and make the interaction between you and the website smoother and more efficient. Cookies are also used to help ensure that the adverts you see online are relevant to you and your interests.

  • Setting and storing cookies

Cookies may be set either by the website you are visiting (“first party cookies”) or by third party websites who run content on the website you are viewing (“third party cookies”). They may be stored either for the duration of your visit to the Site or for repeat visits.

  • Types of Tracking Technologies

There are five main types of Tracking Technologies:

  • Strictly necessary Tracking Technologies – these Tracking Technologies are essential to enable you to login, navigate around and use the features of our Services, or to provide a service requested by you. We do not need to obtain your consent in order to use these Tracking Technologies. These Tracking Technologies can be used for security and integrity reasons - for example to detect violation of our policies and for support or security features.

  • Functionality Tracking Technologies – these Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services.

  • Performance Tracking Technologies – these Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).


  • Marketing or Advertising Tracking Technologies –  these Tracking Technologies are used to deliver tailored offers and advertisements to you, based on your derived interests, as well as to perform email marketing campaigns. They can also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by our advertisers (for example advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app.


  • Social media Tracking Technologies – these features are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy statement of the company providing these features.

  • What types of Tracking Technologies do we use?













  • How to manage your cookie settings

There are various ways in which you can manage and control your cookie settings. Please remember that, by deleting or blocking cookies, some of the features of the Services may not work properly or as effectively.

On Desktop Browsers


  • Turning off cookies via your web browser

Most web browsers will provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device.

Information about cookies is usually found in the "Help" section of the web browser. Below are some links to some commonly used web browsers:



  • Turning off third party cookies

You can turn off certain third party targeting and advertising cookies by visiting the following link: Network Advertising Initiative.

On Mobile Devices

You can-opt out of certain types of interest-based advertising (or “cross-app” advertising), by accessing the “settings” on your device:


  • If you're using an Apple device you can configure your device to limit ad tracking to by clicking on "settings" > "privacy" > "advertising" and toggling "limit ad tracking" to ‘on.’

  • If you're using an Android device you can opt out of most app-based tracking for advertising by opening the "Google Settings" app on your device, selecting "Ads", and then selecting the option to opt-out of interest-based ads.

Please note that the above information may change when the above manufacturers updates their systems. Also note, that your device may use another platform, not described above. In that case, please consult the manufacturer documentation for further instructions.

We only process Personal Information in a way that is compatible with and relevant for the purpose for which it was collected or authorized. As a general matter, for all categories of data we collect, we may use the information we collect (including Personal Information, to the extent applicable) for the following purposes:


  • Provision of the Service – we will use the Personal Information we collect for the provision and improvement of our Service.

  • Marketing and advertising - we may display certain adverts on our Service, which we believe will be relevant for you. We make our best efforts to make sure you see only relevant ads and receive relevant communications from us, including but not limited to, by building an automated profile based on your Personal Information. 

  • Analytics, surveys and research - from time to time, we may conduct surveys or test features, and analyze the data we have to develop, evaluate and improve these features, all in order to improve our Service.

  • Protecting our interests - we may use your Personal Information when we believe it’s necessary in order to take precautions against liabilities, investigate and defend ourselves against any third party claims or allegations, investigate and protect ourselves from fraud, protect the security or integrity of our services and protect the rights and property of ADE Analysis, our users and/or partners. 

  • Compliance with legal and regulatory requirements - we may use your Personal Information to investigate violations, and as required by law, regulation or other governmental authority, or to comply with a subpoena or similar legal process.

  • Process for any other purposes for which we obtain your consent.

We do not rent, sell, or share your Personal Information with third parties except as described in this Privacy Policy. 

We may share Personal Information with the following recipients:


  • Internal concerned parties - we share your information with companies in our group, as well as our employees, in order to provide you with the Service.

  • Third parties - we share your information with third parties, such as the site in which our Service appears, storage and analytics providers who help us provide you with our Service. These third parties may have access to your Personal Information so that they may perform these tasks on our behalf, but they are obligated to comply with the highest security standards and applicable data protection legislation, and may not use your Personal Information for any other purpose.

  • Compliance with laws and law enforcement entities - we cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any data about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect our or a third party's property and rights, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable. We also may be required to disclose an individual’s Personal Information in response to a lawful request by public authorities, including meeting national security or law enforcement requirements.

  • Merger and acquisitions – we may share your data if we enter into a business transaction such as a merger, acquisition, reorganization, bankruptcy, or sale of some or all of our assets. Any party that acquires our assets as part of such a transaction may continue to use your information in accordance with the terms of this Privacy Policy.

This Privacy Policy applies only to our Services and not to websites or applications owned by third parties. We may provide links to other websites (e.g. through advertisements, marketing materials, etc.) which we believe may be of interest to you. We cannot guarantee the privacy standards of such websites to which we link or be responsible for the contents of sites and this Privacy Policy is not intended to be applicable to them.

You are knowingly and voluntarily assuming all risks of using third-party sites. You agree that we shall have no liability whatsoever with respect to such third party sites and your usage of them.

If you reside in the European Union ("EU"), please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.

We have implemented administrative, technical, and physical safeguards to help prevent unauthorized access, use, or disclosure of your Personal Information. Your data is stored on secure servers and is not publicly available. We limit access of your information only to those employees or partners on a “need to know” basis, in order to enable the carrying out of the agreement between us. 

While we seek to protect your information to ensure that it is kept confidential, we cannot absolutely guarantee its security. You should be aware that there is always some risk involved in transmitting information over the internet. While we strive to protect your Personal Information, we cannot ensure or warrant the security and privacy of your Personal Information or other content you transmit using the Service, and you do so at your own risk. 

We will retain your Personal Information for as long as necessary to provide our Service, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client Personal Information, account opening documents, communications and anything else as required by applicable laws and regulations. 

As an EU resident, you may request to: 


  • Receive confirmation as to whether or not Personal Information concerning you is being processed, and access your stored Personal Information, together with supplementary information. 

  • Receive a copy of Personal Information you directly volunteer to us in a structured, commonly used and machine-readable format. 

  • Request rectification of your Personal Information that is in our control.

  • Request erasure of your Personal Information. 

  • Object to the processing of Personal Information by us. 

  • Request to restrict processing of your Personal Information by us.

  • Lodge a complaint with a supervisory authority.

Please note that these rights pertain to EU residents only, are not absolute, and may be subject to our own legitimate interests and regulatory requirements. 

Users Outside the EU - Some of the aforementioned rights are applicable in certain jurisdictions outside the EU as well. Users residing outside the EU are welcome to contact us for any questions or requests at the details below.

We understand the importance of protecting children’s privacy, especially in an online environment. The Site and Services are not designed for or directed at children under the age of 16 years old (“Minors”). We do not knowingly collect Personal Information from Minors. If a parent or guardian becomes aware that his or her child has provided us with Personal Information, he or she should contact us using the details provided above.

If you wish to exercise any of the aforementioned rights, or receive more information, please contact our Data Protection Officer (“DPO”) using the details below:

ADE Analysis Ltd

This Privacy Policy is subject to changes from time to time, in our sole discretion. The most current version will always be posted on our website (as reflected in the "Last Updated" heading). You are advised to check for updates regularly. By continuing to access or use our Service after any revisions become effective, you agree to be bound by the updated Privacy Policy. 

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